The words “ethnic” and “ethnicity” originated from the Greek word “ethnos”, meaning “people.”  Anthropologists prefer to use “Ethnic group” instead of “tribe”, as the former gives a feeling of oneness than the latter. “Folk dress” is used instead of an ethnic dress in Europe, as it distinguishes European rural peasants and their dress from wealthy landowners, royalty and their apparel. Ethnic dress is a term that applies to a distinctive cultural dress of people living anywhere in the world who share an ethnic background.

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Ethnic wear covers all the Indian traditional category of clothing worn by Indian men and women that symbolize their culture. It includes Saree, Salwar Kameez, Lehenga, Designer Kurtis for women and Kurta Pajama, Sherwani, Dhoti Kurta for men. Ethnic wear ranges from a single piece to a whole ensemble of items that identify an individual with a specific ethnic group. Many people believe that ethnic dress does not change.


Ethnic wear is not worn on a daily basis, instead, people buy them for specific occasions, particularly ritual events, when a display of ethnic identity is a priority and a matter of pride. Members of an ethnic group often distinguish themselves from others by using dress to symbolize their ethnicity and display group solidarity. Garments and accessories for ethnic dress are fashioned from a wide variety of materials, often hand-made. But these days these products are made by machines.


Today, in the era of Internet technology, you can get these ethnic wears with a click of mouse right from the comfort of your home. You can buy Indian saree, lehenga or any other apparel of your choice online. Though there are many web portals to choose from, there can be nothing as good as, because we have a wide range of both ethnic and western wear at competitive prices.